Product Teams: Navigating AI, Ethics, and Evolving Roles

Monday, April 7, 2025

Product management is undergoing a radical shift. AI is the dominant force, but it's not a silver bullet. Instead, PMs need to understand how to ethically wield AI as a tool. They also must adapt to a potentially "post-employment" world shaped by AI's growing capabilities. Recent discussions in the One Knight in Product newsletter reveal the need for PMs to address societal collapse concerns and focus on emotional resilience in the face of rapid change. Data is also a persistent challenge, with many PMs struggling to effectively leverage it due to time constraints and skill gaps.

This evolution requires more than just learning new tools. PMs need to become growth managers, mastering strategy and optimizing for outcomes, not just outputs. The traditional "Product Trio" may even be outdated, giving way to a new "Product Square." Leaders must also rethink performance reviews, using data more effectively and recognizing the strengths of introverted PMs. Furthermore, the question of CEO pronouncements and product management is raised. Essentially asking whether product managers should treat everything the CEO says as gospel.

Why it matters: These changes demand a fundamental re-evaluation of the product management role. To thrive, PMs must prioritize ethical considerations, embrace continuous learning, and develop a strategic mindset that goes beyond traditional product development. The focus must shift towards data-driven decision making, resilience, and adaptability in an era defined by AI and societal shifts. The importance of using sound judgment when dealing with the CEO is also key.

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Product Teams: Navigating AI, Ethics, and Evolving Roles

Articles

When the CEO Speaks, Should You Always Treat It as Gospel?

E241: We Need to Rethink Product Management in the Age of Societal Collapse

4 Different Ways To Transform a Product Organisation

E240: Product Managers Need To Become Growth Managers

Episode 239: Solopreneurship, Memes & Getting Started with Product-Led Sales

Episode 238: Product People Need To Take AI Ethics Seriously

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Episode 237: Leaders Need to Get Better at Using Data for PM Performance Reviews

Episode 236: Most PMs Aren't Good At Strategy - Enter The Decision Stack!

Episode 235: PMs Need to Spend Less Time Learning and More Time Doing

Episode 234: Most PMs Neglect Data Due To a Lack of Time and Skills

Hype-y New Year - How to Cut Through the AI Noise as a Product Manager

Episode 232: The Product Trio is Outdated - Enter the Product Square!

Episode 231: Introversion is a PM Superpower

Episode 230: AI Is Just A Tool - What Matters Is How We Use It

Episode 229: AI Will Lead to a Post-Employment World (...and That's Good!)